Press Release “Hong Kong Licensing Awards 2016” cum “Asian Licensing Awards 2016” Award Presentation Ceremony

Creative and Licensing Practitioners Congregate for Awards Results Release

Encourage IP Trading Development and Enhancing Hong Kong Competitiveness



(10 January 2017, Hong Kong) Being the pioneering inaugural licensing award that related to creative contents in Hong Kong, the first-ever edition of Hong Kong Licensing Awards, received overwhelming appraisal from creative and licensing industries in 2015. “Hong Kong Licensing Awards 2016” Award Presentation Ceremony was splendidly held tonight (Tuesday) in Hong Kong Convention and Exhibition Centre, to recognize the outstanding efforts and contribution of local creative and licensing talents; and thus, giving impetus to the development of licensing industry.

With the continuous sponsorship from Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”), Asian Licensing Association launched the Hong Kong Licensing Awards 2016 (“HKLA 2016”) again in this year. After months of rigorous assessments from the judging panel, winner list of the five big awards is finalized and an award presentation ceremony was being held tonight in the Hong Kong Convention and Exhibition Centre. The organizer is delighted to have the presence of Ms. Ada LEUNG, JP, Director of Intellectual Property of the HKSAR Government; together with Mr. Jerry LIU, Head of Create Hong Kong of the HKSAR Government, Dr. Toby CHAN, Founding Chairman of Asian Licensing Association and Mr. Danny CHEUNG, Chairman of the Organizing Committee for the Hong Kong Licensing Awards, to present the awards and commend the award winners.

“The first edition of Hong Kong Licensing Awards in 2015 was a remarkable success which generated tremendous support and recognition from the industry. This year, Asian Licensing Association is honored to launch this newly-created platform again for commending more industry practitioners,” Dr. Toby CHAN, Founding Chairman of Asian Licensing Association, expressed. “Apart from recognizing prominent accomplishments of the industry talents, we hope the practitioners could understand the actual value of licenses which would encourage development of intellectual property and thus, enhancing Hong Kong’s overall competitiveness of local industries.”

Mr. Danny CHEUNG, Chairman of the Organizing Committee for the Hong Kong Licensing Awards, mentioned during the ceremony, “On behalf of the committee, I would like to express my gratitude to Create Hong Kong for their active support and generous sponsorship. It is our pleasure that more creative-related industry practitioners recognize the award status and there is more engagement from the industries. Being one of the most prosperous industries in local economies, we hope the Award could encourage local designers and talents to further expand their business worldwide. More enterprises could have developed branding through participating in licensing and facilitated the development of creative industries to intensify the competitiveness of Hong Kong in a whole.”

Five Recognized Licensing Awards Offer Platform for Market Expansion
HKLA 2016 consists of five awards, including Best Property, Best Licensee, Best Promotion Campaign, Best Young Property and Best New Character Design for Licensing. The award offers a platform for local and international licensing industries to communicate and exchange ideas for further business opportunities, since intellectual property trading has been more internationalized and prosperous which requires a larger platform as business hub for the business market. Award winners could have valuable chances to interact with local and international licensing agents to create business relationship. Furthermore, worldwide business opportunities can be expanded and thus; developed Hong Kong into an international licensing and creative hub in Asia.


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