Hong Kong Licensing Awards Launching Ceremony cum Licensing for Creative Industry Seminar


Further to the success of last year, the Organizer of Hong Kong Licensing Awards 2016 (“HKLA 2016”) – Asian Licensing Association brings back the first-and-ever licensing award covering creative content which dedicated to the local creative sectors. Sponsored by Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”), The 2nd HKLA was splendidly commenced today (Wednesday) at the HKPC Building. Representatives from various sponsors and supporting organizations were invited to eulogize and witness the launching ceremony.


“Asian Licensing Association is honored to have enormous support from professionals in creative and licensing sectors in organising the Hong Kong Licensing Awards again this year. Establishment of the awards aims at providing opportunities for public and industry practitioners to further familiarize with the scope and prospect of creative and licensing business; thus, to truly understand the actual brand value and future potential. Through this distinctive award, cooperation platforms and unlimited business opportunities are provided for local and foreign practitioners which could help with the expansion of market worldwide,” expressed by Dr. Toby Chan, Founding Chairman of Asian Licensing Association, in the launching ceremony.


Mr. Danny Cheung, Chairman of the Organizing Committee for the Hong Kong Licensing Awards, introduced various components of HKLA 2016 during the ceremony. “In order to recognize the remarkable achievements of creative and licensing industry practitioners and further promote the creative industries; the Organizer continue to offer the five awards in HKLA 2016, including Best Property, Best Licensee, Best Promotion Campaign, Best Young Property and Best New Character Design for Licensing. Among all, Best New Character Design for Licensing is open for all Hong Kong designers with less than 6 years of working experiences in creative and design sector, for the sake of nurturing supernova and encouraging local creative industries.”


To provide valuable opportunities for licensing practitioners and creative professionals in further understanding the potential business opportunities generated from licensing industries, the Organization hosted a “Licensing for Creative Industries Seminar” right after the launching ceremony. Mr. Eddie Hui, CEO of Semk Products Limited which owned the licensed property of B.Duck; together with Ms. Emily Cheung, Licensing Manager of Lambo International Ltd. which owned the licensed property of Pandaluv, are invited to share their insights regarding future development and business opportunities of licensing and creative sectors with fellow attendees.